One advertisement you will not see as part of the commercial lineup during the 2014 Super Bowl is the Daniel Defense spot. Apparently gun dealers are not welcome after the ad was rejected twice according to a story written this week in Guns & Ammo.
The article described as a "personal protection and fundamental rights" style advertisement, is not allowed due to the NFL's policies for ad content. Firearms is one of the categories banned by the NFL which includes such items as alcohol, energy drinks and prescription drugs.
The ad portrays a veteran home from war who is fully vested in his family life, and protecting what is most important. The ad does not mention the words gun or ammunition.
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The company reportedly offered to remove their logo which includes the sillouette of a gun, and was the only reference to a firearm in the ad. The company offered to replace the logo with an American flag and the words "shall not be infringed" which is verbiage taken from the last line of the 2nd Amendment of the Constitution.
Ultimately the company's submission was rejected a second time by the NFL who is apparently sticking to their guns (pun intended) on their ban of firearms related advertising.